Defining Negative Keyword Match Types

Negative keywords are important to any PPC campaign as it can help filter unwanted traffic before a user reaches your landing page. For instance, you are trying to attract people interested in shoes, but you don’t sell red shoes. By adding “red” as one of your negative keywords, you can be sure you are not spending money on clicks from people looking for red sparkly shoes so you have more funds available for those looking for brown loafers.

Google, Yahoo! and Bing allow you to add negative keywords into your account but they each approach it a little differently. Google provides you with the…



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