It’s time to embrace new strategies for apparel: Broadening tactics through user intent

Clothing retailers, listen up! Columnist Thomas Stern explains why apparel brands must evolve their strategies and measurement beyond just conversions.

Please visit Marketing Land for the full article.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s